At Luxe Pack Los Angeles, Arcade Beauty emphasized a revitalized message. The company long-known for its sampling expertise, is undergoing a significant transformation. It has emerged as a full-scale turnkey manufacturing partner for fragrance and beauty brands.

Conversations with Jorge Garcia, President North America, alongside Senior Vice Presidents Virginie Lemeunier and Larry Berman, the message is consistent and deliberate: Arcade Beauty is not just evolving it is reshaping how brands approach product development, manufacturing, and go-to-market strategy.

From Sampling Pioneer to Full-Service Partner

Arcade Beauty’s legacy is rooted in innovation. The company invented the fragrance ScentStrip® technology in 1979. Today, that legacy is only the starting point.

“We built our foundation as the sampling leader,” Garcia explained. “But we’ve expanded far beyond that, especially in fragrance, moving from small vial formats to full-size retail bottles.”

The expansion is structural. The company has invested heavily in its Dayton, NJ, facility, enabling full-scale fragrance blending, filling, and assembly, while increasing capacity and value-added services.

Berman reinforced this shift, noting that Arcade now supports brands across the entire product lifecycle. “We’re doing everything from blending of sample sizes to full-size retail production,” he said, highlighting the increasingly successful role of discovery sets in bridging trial and purchase.

Vertical Integration Driving Speed and Flexibility

One of Arcade Beauty’s key differentiators is vertical integration. Through its Phoenix glass facility in New Jersey, the company produces its own fragrance vials, allowing for shorter lead times and greater quality control.

“We are vertically integrated, which allows us to serve customers with relatively short lead times,” Garcia said.

This capability is critical in a fast-moving beauty market where speed to shelf can influence success.

The Rise of Cosmetic Minis and Retail-Ready Formats

While fragrance remains a core strength, Arcade Beauty is expanding into cosmetic minis. This segment is seeing growth across travel retail, direct-to-consumer channels, and sampling-driven conversion strategies.

Lemeunier emphasized the company’s expanded capabilities. “It’s a lot more than packettes. We cover everything from sampling to deluxe and retail products across skincare, haircare, makeup and more.”

With the majority of its nearly 100,000 sq. ft. South Plainfield, NJ facility dedicated to production and warehousing, Arcade fills jars, bottles, and tubes for deluxe minis and retail-ready formats supporting brands at every stage from trial to full-size.

This shift also reflects a broader industry trend. Consumers expect a seamless transition from discovery to purchase, and brands need partners who can support that journey.

Sustainability as a Core Innovation Driver

Sustainability is central to Arcade Beauty’s innovation strategy.

At Luxe Pack Los Angeles, the company showcased mono-material refill pouches and high-paper-content packaging solutions. These include an 80% paper packette, which has received industry recognition, including the prestigious 2025 Luxe Pack in Green Award.

“These solutions are designed to be recyclable-ready and aligned with evolving global regulations,” Lemeunier explained.

The approach reflects a growing reality in cosmetic and fragrance packaging. Sustainability must be scalable, manufacturable, and compliant across regions. With facilities spanning the U.S. and France, Arcade operates with built-in redundancy across fragrance and cosmetics giving brand partners the confidence of global reach backed by local execution.

A Turnkey Model Built for Modern Brands

Across all three executive interviews, integration was a consistent theme.

Arcade Beauty is now a partner that can manage the full process, from formulation and blending to filling, assembly, and packaging.

This formula-to-shelf model is increasingly attractive to brands navigating complex supply chains, regulatory requirements, and faster production cycles.

It also aligns with Arcade’s broader goal, which is to shift perception from its role as a sampling company to a global manufacturing authority.

Looking Ahead

As the beauty industry evolves, the lines between sampling, discovery, and retail continue to blur. Arcade Beauty’s transformation reflects this shift and positions the company at the intersection of innovation, manufacturing, sustainability, and consumer experience.

For Garcia, the direction is clear: “Sampling was our origin. Manufacturing at scale, across every format and every region, is our future.”

At Luxe Pack Los Angeles, that evolution was on full display. It signals a new chapter for Arcade Beauty and for how beauty products are brought to market.